A big part of the prep work involved researching the clients target market and developing various client avatars. Our design and website marketing strategy was based on these target markets whilst keeping the clients goals and vision for her personal brand front of mind. A welcoming and authentic personal brand was created including establishing the client as an authority in her industry. The social and marketing elements focused on lead generation. This was a fantastic collaborative project with a phase of tutoring, discovery and the client upskilling and embracing digital marketing.